springs not from thought, but from a readiness for responsibility" ….
Good businesses evolve.
Organisations must decide on existing in ecosystems that foster
the transition process needed for evolving. Agencies,
Advisory services, Alliance partners and the like are all potential
components of such an ecosystem.
However, in practice, agencies and alliance partners must answer to their own
business priorities and may not add value which is beyond their scope of
deliverables. The concern regarding advisory services has mainly been in the
very definition of the services, i.e., that they are advisory. Most
organisations who welcome transition need much more than advice – they need
implementation or, at the very least, guidance in implementation.
The genesis of Ideaction is based on
this very truth. We believe in ‘delivering strategy’. The team at Ideaction has
over 75 years of collective experience across various sectors and functions.
Between them, they have worked for large and medium, MNC and Indian companies.
As a result, their insights are based on hands on experience and are, therefore,
a blend of practical and conceptual excellence.
Sanjay Sharma brings to the board over 27 years of rich and varied experience
across FMCG, Retail, Loyalty and the Online space. He has 18 years of experience
with giant FMCG companies like Geoffrey Manners, Procter and Gamble, Boots,
Parle Products Ltd. and Warner Lambert. His other assignments comprise market
leaders such as Nimbus and Venture Infotek.
His achievements span a broad variety of profiles & portfolios.
During his tenure at Parle Products Sanjay introduced brand and profit–center
management systems, which resulted in a 110% increase in profit volumes. This
was achieved through reallocation of resources based on product portfolio and
variant decisions. Sales of the biscuit and confectionery business grew by over
40% during his tenure. At Boots, Sanjay helped set up a consumer product sales
and distribution network as against the then existing pharmaceutical system,
and significantly increased the gross margins of the important brands managed by
profit volumes of brands handled by him grew by 50% over two years.
In this tenure with Procter and Gamble he launched variants to increase
penetration levels of the anti-acne business. A judicious SKU-mix pricing
strategy and concomitant changes in the brand positioning led to an increased
gross profit margin on anti-acne business from 52% to 70%. He also introduced an
available research model to test the effectiveness of creative executions.
Sanjay, as his other associates, has worked with large MNC and Indian companies
as well as with medium scale and start up organizations. This has resulted in
his having an effective blend of international best practices, management of
growth/change, strategy formulation and implementation under resource
constraints. He has been in senior/top management for over 15 years and has also
been on the Board of Directors. This has allowed him to get an early
sensitization of shareholder expectations and entrepreneurial thinking.
His recent consulting experience pans the markets of healthcare/wellness retail,
loyalty and online gaming.
His educational qualifications include a degree in B.A. (Economics) Hons. from
Elphinstone College – Bombay University and a Masters of Management Studies
(MMS) Degree from Jamnalal Bajaj Institute of Management – Bombay University.
Vijay has over 27 years of rich experience in the FMCG industry and has had
exposure to multiple product categories. Starting with UNION CARBIDE (Eveready)
in Sales, he moved rapidly up to head a region, a zone and finally Country Head
sales and marketing of a leading edible oil company. In addition to his vast
FMCG sales and distribution experience,
he has headed the management of a unique multi merchant loyalty program for Venture Infotek Private Limited, India’s leading transaction processing company and also
for its associate company.
Vijay is also considered an accomplished industry expert in the commodity
industry covering areas of procurement, pricing, sales and distribution. During
his assignment with Recon Oil Industries Ltd, he was instrumental in increasing
the turnover by 250% in a matter of 3 years through
aggressive sales and distribution practices, brand
and a strong focus on execution.
entrepreneur, Vijay shaped up his dream and commenced his successful consulting
career, working closely with a wide range of industries such as Paints,
Hardware, Edible oil, Cosmetics, Rubber, neighbourhood Retail, amongst
others. His key strength is that he contributes significantly towards improving
business results. His salient contributions are in the area of Processes
relating to Sales and Distribution, Supply Chain, MIS and HR. In addition to
these he has given valuable input in Resource Competence Development and Channel management
which has had a direct and significant impact on operating results.
Vijay brings with him a razor sharp focus on execution of business processes,
solid experience of sales and distribution and strong relationships with channel
members across the country. He is an inspiring leader with outstanding people
Vijay has done his Masters from IIT Kharagpur.
Chartered Accountant by early education and profession, Nitin has come a long
way in his 21 years of varied experience. Nitin started off as a practicing
Chartered Accountant for large corporates in his earlier years, then made a bold
move to get into a management career. He was exposed to very influential
responsibilities at an early stage in his association with Bobcards, where he
singly prepared an analysis of profitability of the Payment Card industry. His
ability to ‘think business’ led him to other assignments comprising operations
control for Transaction Processing, Risk Management, Systems and Processes in
addition to financial functions. Moreover, Nitin has made
significant contributions to helping develop the IT function, undertaking and
supervising Project Management, generating tight SLA’s/contracts and
His last assignment was in Retail, where, as a Senior Vice-President, he was
key in setting up a retail business in the Home Entertainment space. In a short
time span he successfully traversed the distance from handling Finance, Systems
and IT to handling logistics and inventory management in a consumer facing
His key achievements include setting up accounting systems for a Member of Bombay
stock exchange, enabling Payment Card Industry (PCI) data security, managing the
transition to EMV acquiring certification, doing the due diligence for acquiring a
company, implementation of a system for collection management, designing and implementing billing, inventory and reporting systems for
retail, creating and managing low cost forward/reverse logistics for
neighborhood retail, to name a few.
Nitin is an arduous professional who thinks like a businessman. He has the
ability to implement as he conceives. Speed, pragmatism and effectiveness in
outcomes are his core operating values.
He is also a Graduate member of Institute of Cost & Works Accountants of India