How do you assess the efficacy of your marketing programs?           Do you need to spend more in consumer franchise building activities or should you focus on immediate toplines?        Is your distribution network working for you?           Do you have the right channel partners?        Is your sales force adequately trained and motivated?     How do you put in place strategies to counter the dominant player’s aggressive market moves?           Do you have a business case sound enough for investors to fund your start up?           Should you scale up through Franchisees or company owned  stores?           What MIS/Business Intelligence do you need to track your customer behaviour?             How should you manage the economics of customer acquisition, stickiness and ensure an enduring customer life time value? Do you have the appropriate metrics to measure these?           How can you construct loyalty programs that are unique, low-cost and non-replicable?


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“An idea that is developed and put into action is more important than an idea that exists only as an idea.” …. Buddha

Ideaction was founded on the basis that organisations want comprehensive ideas that work on the ground. While organisations strive to manage change and growth, the issues that face them are not limited to strategy reformulation, but are more critically based on cutting-edge implementation. Most, if not all,  organisations need an arm that will influence strategy and, more importantly, will participate in implementation that will have a direct, measureable impact on outcomes.

Ideaction undertakes to recommend and deliver strategy. We offer our services to a range of organisations - from global enterprises to Indian, large to mid-sized, publicly held or privately owned. We share accountability for delivering results across the P&L. We work closely with the board of directors, corporate management and operating teams and apply our acquired competencies in strategy formulation, increasing revenues/growth rates and in managing costs.

We offer advisory services in Business and Marketing Strategy, Sales and Distribution, Logistics and Inventory Management, Taxation, and Organisation Structures.

Our implementation services are offered for the functions of Marketing, Sales and Distribution, setting up Retail Franchisees, Customer and Merchant Acquisition, Project Management, MIS and Business Intelligence., to name a few. These, and other  interim management services that we offer can be project based, time based or region based.

 We also offer India partnership services for organisations that are eager to make an India entry but do not want to put up committed local organisations till critical mass is reached. These services are offered to the consumer non-durables and neighbourhood Retail sectors.

We bring expertise across many industry sectors – FMCG, OTC Pharmaceuticals, Internet services, Loyalty, neighbourhood Retail, Payment cards, Transaction management and several Industrial products.





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